Ron Cardillo, Sr., president of SOCAPUSA Hair Extensions, has been immersed in the professional beauty industry his entire life. He began his early career as a hairstylist, creating fashion-forward haircuts, hair color, and texturizing services. He later became a licensed trichologist, where he was able to diagnose and refer patients with hair and scalp problems to the appropriate medical doctors. Additionally, Cardillo worked as a medical professional for 27 years as an EMT with Scarsdale Ambulance Core and also assisted with surgical hair transplants.
Twenty-three years ago, Cardillo saw an early form of hair extensions being applied with a glue gun at an international beauty show in New York City. He took this concept to Italy, where he began pioneering the art of professional salon hair extensions with SO.CAP, then a leading manufacturer of wigs and toupees. The innovative idea of bonding real human hair to natural hair to add new volume, length and hair color was revolutionary.
SO.CAP Hair Extensions originated in Naples, Italy and it quickly became the leading European hair extension company for salons. Ultimately, SO.CAP split into three separate companies, each to be owned and operated by one of the founder’s sons. Each company retained the SO.CAP moniker, yet they went in totally separate directions. Antonio DiBiase took over as the president and CEO of SO.CAP S.R.L., which is the parent company of SHE USA Hair Extensions by SO.CAP.