Have you ever gotten excited when you are shopping and notice that your favorite shampoo and conditioner that you buy at the salon are sitting on a shelf in your local drugstore for half the price? Think you are saving money when you buy that salon hair product when you see it in discount retail stores, grocery stores, drugstores, or online? Think again!
Sure the prices might be lower, but that’s precisely one of the reasons to stop and ask yourself “why is this product so much less expensive than it is at the salon?” “How did this professional salon brand that says it is “For Sale in professional salons only” end up on the shelf in my local drugstore?” Maybe you assume that the company decided to sell their excess products to these stores, or they have decided to expand their line and sell to big-box retail stores. Well, you would be wrong. That “salon product” actually has no business being sold anywhere except for a salon.
Salon products are not authorized to be sold anywhere except for salons. When you see these salon brands sold in other places, this is what is referred to as “diverted product.” Diverted products are obtained dishonestly by unauthorized distributors, wholesalers who have gone out of business, or by way of theft. Diverted products can also be counterfeit, produced on the “black market,” so to speak, and packaged to look just like the real thing.
Many professional salon brands such as Redken, states on all its advertising, “Genuine Products Guaranteed Only in Salons.” This means if you purchase Redken products in a supermarket, drugstore or any other outlet other than an authorized salon, they are not guaranteed to be authentic. Some of the biggest names in professional salon haircare have found their diverted products on the shelves at Target, Wal-Mart, and even many online shops like Amazon.com and Jet.com. Some of the products found in the possession of unauthorized retailers were also found to harbor bacteria, while others contained cheap lotions and creams trying to pass for the salon brand products. These contaminated or counterfeit products could potentially cause harm to the consumer due to irritation or even infection.
So what can you do to avoid diverted products and the issues that may arise from their use? Know how to spot diverted products at retail stores by looking at labels and keeping an eye out for the phrase, “For sale in professional salons only,” or “Guaranteed only when purchased in a salon.” These statements typically convey that the product has been diverted.
Check products for expiration dates, especially on products that have high concentrations of natural ingredients. If you see these products in stores where they should not be sold, you should also contact the company who owns or manufactures the brand and notify them of the location of these diverted products.
The only way to be 100% sure that you are purchasing an authentic and fully effective professional salon product is by buying it straight from your local salon.
If you have made the investment in your hair to have it cut, colored, and styled by a professional then make sure you are protecting that investment with high-quality salon products too.
Sure, salon products can sometimes cost a little more, but are your hair and health worth the risk of saving a few dollars?